The Pop-Up Museum: // (n.) An exhibition about the past and future of 1) the *Gowanus Canal* and 2) the *museum*. Opens March 3 at Observatory (observatoryroom.org). // (v.) An experiment in site-specific space activation, constructing potential futures using primary documents. // What can the Gowanus become? How are we becoming-Gowanus? // And what would a museum about this process look like? For eight weeks, we're going to explore these and other questions in advance of the Hollow Earth Society's impending residency at Elsewhere Living Museum in Greensboro, NC.